Principal Financial Content Hub


Art Direction

Visual Design

Branding Development



In April of 2023, during my tenure as Senior Visual Content Designer for Nativo’s Content Production Team, I was asked to create a content portal for Principal Financial Insurance to help them organize and promote a series of in-house written articles around employee retention, workplace culture and business resilience. This project enabled me to truly harness the full scope of my visual design skillset, as I approached this from a “ground up” perspective. Below are the stages I went through from concept to completion.

Click here to view the full experience :)