Justin King
© Justin King

Plaza Home Mortgage

Branding development + design

— PROJECT NAME

Plaza Home Mortgage

Brand Development


— ROLE

Art Direction

Graphic Design

Branding Design


— DATE

12/2018 to 12/2019

In December of 2018, Plaza Home Mortgage sought to refresh their brand from the ground-up using a fantastic new logo and icon created by legendary fashion and movie logo designer Tim Girvin. I was brought on and presented with an opportunity to take Mr. Girvin's fantastic logo and expand upon it, adapting and evolving it into every visual channel of the company. Step 1 for me was the refresh of the company's brand guide, which I used to define the company's new vision for key brand principles like color usage, typography, logo usage, and the company's key brand messaging. From there, these principles were rolled out into a comprehensive visual package I developed which included Plaza's main website, intranet, sales flyers, social media graphics, email templates, internal initiatives, and more.


Cover art of Plaza’s brand guide

Brand guide chapter title page layout

Plaza’s key brand message, written and developed by myself and the Plaza CMO

Logo usage guidelines

Plaza website main page header graphic sample

Plaza website main page header graphic sample #2

Sales flyer design example

Sales flyer design example #2

Example of how my expanded corporate color palette was applied throughout Plaza’s website

Social media post layouts

Internal-use logo designed by me

Internal training email design example

Home office decor design…worked with Scantech graphics to create large-scale variations of the logo icon for clean and consistent applications throughout the building.

Home office decor design…worked with Scantech graphics to create large-scale variations of the logo icon for clean and consistent applications throughout the building.

Home office decor design…worked with Scantech graphics and Adobe stock to select local images of beaches and prominent surf spots throughout San Diego. Each meeting space was named after said surf spots, and this imagery helped to align that name with cohesive visuals as well as add some much needed color to the walls!