Justin King
© Justin King

Motion Design

— PROJECT NAME

Goformz: 30-second demo reel


— ROLE

Art Direction

Visual Design

Branding

Motion design

Animation

Video editing

Sound design


— DATE

Fall 2025

As Marketing Design Manager at Goformz (2025), I spearheaded the production of a high-impact 30-second demo reel designed to showcase the company’s brand and core product offerings. Utilizing a provided narrative script and rough visual storyboard, I seamlessly integrated custom-built motion graphics created using a combination of Adobe After Effects, Premiere and Jitter fused with curated stock footage and music to build a cohesive visual narrative. Additionally, I managed the integration of professionally recorded audio from a freelance voice actor to enhance the overall production value. The final deliverable served as a strategic promotional asset, effectively aligning visual storytelling with Goformz’s marketing objectives and ensuring the product’s value proposition was communicated with upmost clarity.

— PROJECT NAME

Goformz AI Features

Promo Campaign


— ROLE

Visual Design

Branding

Motion design

Animation


— DATE

Summer 2025

As Marketing Design Manager at Goformz (2025), I produced a series of motion graphic videos promoting new AI-assisted tools, specifically the AI Template Builder and AI Formula Editor. Transforming rough storyboards into polished assets, I designed GoFormz app-based infographics and screens in Figma and executed animations using Adobe After Effects and Jitter. These videos were deployed across social media and trade show reels, contributing to a 35% increase in LinkedIn site traffic in August 2025.

The AI Form Builder assists Goformz customers with automatically taking existing printed forms and converting them for digital use across deskop and mobile devices..

The AI Formula Builder assists Goformz customers with automatically creating and inserting complex mathematical formulas into their digital forms.

— PROJECT NAME

Goformz: How it Works


— ROLE

Visual Design

Branding

Motion design

Animation


— DATE

Spring 2025

As Marketing Design Manager at Goformz (2025), I produced an infographic and subsequent motion graphic video to help visualize the end-to-end process of how the Goformz platform works–from importing an existing printed or "static" form and transforming it into a digital template that is instantly syncable across major data storage systems nationwide. I designed GoFormz app-based infographics and screens in Figma and executed animations using Adobe After Effects and Jitter. The final product was then deployed across social media and trade show demo reels.

This half-sheet infographic I created in Figma was used as the starting point for the animation below.

— PROJECT NAME

Nativo 'About Us'


— ROLE

Visual Designer

Video editor

Storyboarder


— DATE

06/15/2023

In September of 2023 during my tenure as Senior Visual Content Designer for Nativo I was asked to create a 1-minute promo video to be used on their social media platforms as well as trade show booth screens. Using only provided narrative and leveraging our internal library of stock footage and client logos, I quickly worked to first create a rough storyboard by breaking up the provided copy into small, quickly read segments then sketched some rough visuals to accompany each slide. From there, I dove into Adobe Premiere, Photoshop, and Biteable to bring the video you see below to life.


— PROJECT NAME

Headquarters Promo Video


— ROLE

Video producer

Video editor

Storyboarder


— DATE

08/20/2021

A freelance client in 2021 brought me on to assist with production and editing on their latest global headquarters promotional video for their San Diego location. Working with the Lead Videographer, Art Director CMO and CEO, first I scoped and planned office locations, worked on scripting and storyboarding specific shots, then handled logistics with participating employees. On the day of shooting, I assisted the Lead Videographer with capturing shots using professional recording equipment and lighting. Lastly, I provided video editing support to wrap it all together.