In November of 2024, Sprout Organics asked me to partake in a design assessment as part of their application process for a Senior Designer role with the company. The objective: create a unique concept for their "Simple Starts" series of organic baby/toddler foods but also align it visually with their newly refreshed branding and packaging designs. While that may sound simple enough, part of this brand alignment was creating a custom illustration of the 3 main ingredients in the "simple starts" line: apple, carrot and mango. This was a fun challenge!

To create the apple, mango and carrot illustrations for the front and back of the pouch I utilized a combination of my iPad + Apple Pencil along with Adobe Illustrator’s new generative AI features. The result? A collage of delicious vegetables that to me looks like they fit in perfectly with the existing illustrations seen on Sprout’s other products (example included above). While I was not chosen for the role at Sprout, this project ended up being a great showcase of my ability to align my visual, brand and illustrative design with an existing brand while also injecting creativity where applicable.