Justin King

— PROJECT NAME

Nativo Vertical Hubs

— ROLE

Visual Design

Branding

UI/UX Design

— DATE

October 2023

In October of 2023 I was tasked with creating a series of 6 landing pages to help promote Nativo and their core business verticals including Travel, Auto, Finance, Consumer, B2B and Healthcare. Utilizing Figma, Adobe Illustrator and Ceros, I quickly worked to develop a rough wireframe layout based on provided content and from there created a more detailed mock of the first Travel-focused vertical. Once that was approved I created the final interactive site (desktop and mobile views) using Ceros with provided content, images, and stock videos. The first vertical was well received by internal stakeholders and resulted in a 30% increase of visitors to Nativo’s marketing site in the first month. From there I developed the other 5 verticals using the travel page as a template, making adjustments to visuals, layout and information as needed.

— PROJECT NAME

Chevrolet Blazer EV

Interactive Ad

— ROLE

Visual Design

UI Design

Branding

— DATE

November 2022

In November of 2022 during my tenure as Senior Visual Content Designer for Life360 (formerly Nativo Inc.) I was asked to take the lead in creating an interactive splash Ad for Chevrolet to highlight some key stats and features of the Blazer EV. Using provided Chevy stock imagery, video and key marketing messaging, I created a layout using Ceros and Figma featuring 4 primary sections of content. Each section featured an eye-catching opening video and Blazer EV key selling point like range, MPH, etc. Chevy loved the 4-stage layout concept and the approved Ad was shared across all of their marketing sponsored content channels.